nails inc. launches magnetic polish

Published: 29-Jul-2011

Claimed as the ‘next big thing’ in nail art

In September, nails inc. is launching what it calls the "next big thing" in nail art, following the success of minx and crackle-effect polish – magnetic polish.

To apply the consumer must work one nail at a time, painting the polish on as normal before holding a magnet – concealed in the lid – over the freshly polished nail. Iron powder in the formulation gravitates towards the magnet forming a unique design each time.

The product is available in three colours: Big Ben, a metallic gold; Trafalgar Square, a metallic silver; and Houses of Parliament, a metallic blue, each costing £12.

nails inc. launches magnetic polish

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