Nails Inc unveils new face of the brand

Published: 20-Apr-2012
Manufacturing Colour Cosmetics

Model Poppy Delevingne will promote new collections in 2012

Nails Inc has revealed model Poppy Delevingne to be the new face of the brand, at an event where it also launched its new range of summer colours.

Delevingne said at the event: “I have always been a fan of Nails Inc and I think they are a cool British brand. When they brought out the new special effects range, I really sat up and took notice – they are the pioneers in finding innovative and awesome colours to play with.”

Nails Inc founder, Thea Green, added: “We are thrilled to have Poppy on board. She really knows how to carry off a variety of looks beautifully. Like Nails Inc, Poppy is passionate about fashion and trends, making this a fantastic collaboration.”

In other news, Couture by Nails Inc has launched which is a bespoke service where customers can personalise their nail polish, choosing individual shades, bottles caps and names to suit any occasion, whether a birthday, wedding or get well present. The service starts from £16 and is available at the Harvey Nichols, Knightsbridge and Edinburgh sites.

Also new is the new Metallic Collection incorporating shades of gold, silver and bronze to commemorate the upcoming London Olympics, which will be displayed in a podium style box for added effect. There is also a new addition to the Magnetic Polish collection, with a new fishnet effect ripple being created in shades Picadilly (gold), Soho (chrome) and Spitalfields (green).

Lastly there are four additions in Nails Inc’s new Nail Jewellery range, billed as nail polish which adorns the nails like jewels, in Picadilly Arcade, Burlington Arcade, Royal Arcade and Princes Arcade variants – respectively shades of Emerald, Diamond, Sapphire and Pink Diamond.
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