Native Products, the UK-based male grooming brand, has launched a funding round on crowdfunding site Crowdcube, in a bid to further make its mark on the fast growing UK barbershop scene.
The brand said that it hopes to promote and empower the unique styles and trends emerging in barbershops across the UK, taking on international competition with its range of bespoke products “by barbers, for barbers” including Pomade, Shaping Spray and Beard Wax.
Mark Jones, co-founder of Native Products, said: “We believe our brand is synonymous with the renewed barbershop culture that has been growing in Britain over the last few years.
“We are the brand that has been helping to lead this new generation of pompadours, slick backs, skin fades and choppy blunt fringes that are now dominating our high streets.
“We know there’s more to this journey, so we’re stoked to have launched our crowdfunding campaign this month to help take us further on this journey.”
Jones and co-founder Gavin Colwill will use the funds raised to develop new Native products and packaging; increase brand exposure through partnerships, influencer engagement and online traffic; and to bring the brand to major UK trade shows.
Buzz around barbershops
The brand is also setting its sights on international expansion into the US, Australia and Asia, and hopes to open its first flagship Native barbershop and retail store in London when its £150,000 target has been met.
The Crowdcube campaign has, at the time of writing, raised £30,000 from more than 40 different investors, and is due to close at the end of October.
Generating a record number of online sales in its first 18 months, Native Products' success is further evidence of the UK's thriving barbershop scene; earlier this year, the Lions Barber Collective revealed that 92% of UK men visit their favourite barbershop regularly, overtaking pubs as the most popular male hang-out location.