Taking place on 22 November at shopping destination Battersea Power Station in London, UK, the pop-up will introduce visitors to the brand’s latest UK launch, Phyto-Glow Shimmer Lip Balms, as well as offering complimentary hot chocolate and the chance to meet ‘Skincare Santa’.
A representative of the e.l.f Beauty-owned brand told Cosmetics Business: “Our goal [with the pop-up] was to create a joyful, engaging experience that brings Naturium’s holiday message ‘Skin You Love With Ones You Love’ to life.
“We designed the space to feel instantly festive and inviting, with playful, gift-inspired details and moments of meaningful interaction.
“The pop-up offers a chance to connect directly with our community, celebrate the launch of the new Phyto Glow Lip Shimmers and share a spark of seasonal joy inside one of London’s most iconic destinations.”
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