New London store for MAC

Published: 5-Jul-2013
Colour Cosmetics Retail

The new MAC Pro store is the brand’s second in the UK


MAC Cosmetics (The Estée Lauder Companies) has opened a new Pro store in central London. Situated in the city’s Covent Garden area, the new MAC Pro store is the brand’s second in the UK and features over 250 products from the popular colour cosmetics company.

The store itself is said to “blend service with creativity” and features a “raw, functional and urban vibe”. The interior features mesh walls and architectural flooring, while the store itself is lit up with fluorescent lighting. There are also six make-up stations designed to enable make-up artists to practice their skills and a MAC Lash Bar which allows customers to experiment with its lash accessories.

“Covent Garden is one of the most famous areas of London, attracting local and global consumers throughout the year. This new store moves us in a different direction in the UK, providing a fresh format that cannot be found elsewhere,” said James Gager, SVP/Group Creative Director, MAC Cosmetics.

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