In order to facilitate HCP’s fresh focus on innovation, a key change will be to adapt an existing production site in China to concentrate on aluminum components. This new operation will also include a large number of transfer pressing, impact extrusion and automatic anodizing capabilities. “Aluminium was previously a material not fully integrated in our production program. We saw a real need in the market and as a packaging manufacturer, it was a necessity to offer an integrated solution,” says Eddy Wu, HCP’s CEO.
In strengthening the focus on ideas, HCP has now established an ‘Innovation Council’ In which key executives of the company will regularly convene to discuss concepts; embracing new designs as well as new product functionality and the best route to execute them.
HCP also believe that it is important to realise customers’ driven new product design development as effectively as they can. To support this, HCP’s New Business Development team have reinforced the areas of; internal sales, design & drawing and project management. Responsiveness and quality in executing customers’ driven new product design development will be fundamental.
HCP recognise the primal allure of metal as the eternal trend for premium finishes. That’s why we’ve developed ‘Magnum’, a high quality, aluminium stock range, which embraces the drama of polished reflective surfaces under the bright lights of the catwalk. ‘Magnum’ incorporates strong shapes, sleek contours and unique decorative possibilities on a range of components including; eyeshadow, blusher and pressed powder (which feature hidden magnetic opening systems) and lipstick and mascara. Finally, a combination of matt and high shine finishes provide you with the ultimate in metallic fusion luxury.
Utilising the current HCP Fusion range as an influence, it reflects a quality associated with beautifully crafted Swiss watches and iPhones. This cool and durable range uses anodised aluminium as a key feature with trendy coloured plastic trim as a contrast.
Eyeshadow - 30mm recess
Full Size Lipstick -12.1mm or 12.7mm cup
Blusher - 40mm recess
