New niche brand for France

Published: 11-Jul-2014
Fragrance

New niche perfume brand founded by two former Annick Goutal executives debuts in France

You need to be a subscriber to read this article.
Click here to find out more.

France has a new niche perfume brand: Parfums de la Bastide. Founded in February by two former Annick Goutal executives – ex-Managing Director William Bouheret and ex-Head of France/Benelux/Global, Anne-Cécile Vidal – the firm will focus on the concept of Provence as the real home of French perfumery.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Media

Huda Beauty crowned the most popular beauty brand in Q3 2025

Read more
Huda Kattan’s namesake make-up brand secured the top spot on The Cosmetify Index, despite a social media backlash, while the return of Kylie Cosmetics’ lip kits helped Kylie Jenner’s company land at number two

Trending Articles

  1. Chanel signs BTS star Jung Kook as Global Ambassador for Fragrance & Beauty The South Korean singer-songwriter is the new face of the luxury house’s fragrance and beauty offering, chosen for his ‘distinctive commitment to self-expression’
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 7 new beauty launches to know Fresh fragrances from Ouai and Sol de Janeiro, K-beauty skin care from Dr Althea and an oral care collab between Rick Owens and Selahatin make up this week’s biggest new beauty launches
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Media

Huda Beauty crowned the most popular beauty brand in Q3 2025

Huda Kattan’s namesake make-up brand secured the top spot on The Cosmetify Index, despite a social media backlash, while the return of Kylie Cosmetics’ lip kits helped Kylie Jenner’s company land at number two
Colour Cosmetics

Mia Young joins Ulta Beauty as SVP Cosmetics

Young joins the beauty retail giant from skin care brand Tatcha, and will oversee Ulta Beauty’s fragrance, make-up and private label
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Opinion: The digital beauty sampling boom set to take over in 2026

Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains
Fragrance

Jo Malone London VP and General Manager Rachel Baker steps down

The executive is leaving parent company Estée Lauder Companies ‘to focus on what matters most’, stepping down as VP and GM of Jo Malone London, Le Labo, Kilian Paris and Frédéric Malle
Ingredients

Cosmoprof India 2025 confirms its strategic relevance for the Indian beauty industry

With nearly 13,000 visitors and 200 qualified buyers, the show reinforces its reputation as India’s premier B2B platform for beauty professionals
Packaging

Discover Bazille Light: The new generation of refillable perfume packaging

New Bazille Light line with SNI 15 screw pump and filly cap
Subscribe now