001 Skincare taps into Asian trend for sheet masks

11-Mar-2015

The brand has launched a DIY version that requires soaking in a hydrosol

British skin care brand 001 Skincare is tapping into the Asian trend for sheet masks with the launch of its Silk Skin Mask Sheets (£35).

The DIY mask sheets are designed to be soaked by the user in a hydrosol product before use; 001 Skincare recommends using its new Rosa Damascena Essence Mist (which launches in April) or Pure Hydrolat Lavender Toner. Once the mask is soaked – a jar comes with each mask for this purpose – the user can apply it to their face. The masks feature 2ndSKN technology and are said to merge with the skin’s natural proteins to infuse the active ingredients.

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Ada Ooi, Founder of 001 Skincare, said: “When you put a mask on your skin occlusion causes a decrease in water evaporation, increasing the water content in your skin. Our silk sheet face mask gives a deep hit of hydration, plumping the skin and gifting it with a burst of radiance.”

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