Bliss has dropped a limited-edition range in collaboration with the US television show Gilmore Girls and tapped one of its stars, Kelly Bishop, to front the range.
The products feature collectable packaging inspired by the series, which follows the lives of mother and daughter Rory and Lorelai Gilmore, and is celebrating its 25th anniversary this year.
Bliss x Gilmore Girls is a “nostalgic nod” to the series with packaging inspired by locations such as Luke’s Diner, the Dragonfly Inn and Chilton school’s blue plaid.
The collab marks the AS Beauty-owned brand’s first TV tie-up.
As we looked to nurture our core customer that has been with us since the late 90s, and it being the 25th anniversary of Gilmore Girls this year, we knew a collaboration between the two would be a match made in heaven,” Sara Mitzner, VP of Brand Marketing at AS Beauty, told Cosmetics Business.
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.Not yet a Subscriber?