Colour cosmetic brand 3ina has inked a retail deal with fashion retailer Primark.
With Gen Z consumers in mind, the Spanish-native company said it aims to promote inclusivity and colourful expression throughout the partnership.
It is also promoting responsible beauty by only using recyclable plastic for its packaging.
Meanwhile, the new vegan-friendly and cruelty-free range features four hero products a Sculpting Face Palette, Cream Eyeshadow, Longwear Lipstick and Foundation.
Earlier this month, the ‘bright’ and ’colourful’ brand made its debut in the US market on Amazon.