48% of Gen Z consumers prefer to buy beauty in-store

A third are found to use the internet to research health and beauty products before committing to a purchase

New data has revealed that almost half of Gen Z consumers still buy beauty products in-store.

According to the results collated by The Pull Agency, 48% of candidates aged 25 and under prefer to buy health and beauty items in a high street chemist, such as Boots or Superdrug.

However, one third said . . .

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