5 Chinese beauty brands you never knew existed

Top finds from China Beauty Expo 2018, which recently took place in Shanghai

With over 1 billion consumers, mainland China is a highly lucrative market; according to Chinese market research company iResearch, the beauty sector was worth RMB583bn (US$87bn) in 2017, with annual growth slated to increase by more than 20% over the next five years.

The increasing internationalisation of the Chinese C&T market was visible at China Beauty Expo 2018 in Shanghai; some 3,000 exhibitors, including more than 1,200 brands from outside of mainland China, presented their products at the trade show in May.

There were 26 country pavilions this year with 500 international direct exhibitors. According to the organisers, this equals an increase of 90% over the past two years. Considering that the show has been taking place for over 20 years  (up until around five years ago CBE was primarily a domestic trade fair), this development reflects how attractive the Chinese market has become to local and international beauty brands.

China Beauty Expo is the most important date in the calendar for Chinese beauty brands and international brands that are eager to enter the Chinese retail market. Most of the domestic C&T brands that exhibited at the trade show are not distributed outside of North Asia, which means that there were plenty of interesting brand discoveries at CBE 2018.

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