Boss is expanding its Boss Bottled franchise to women’s fragrance, and has tapped Jessica Chastain, Becky G and Tara Davis-Woodhall to front the new scent.,
Boss Bottled Beyond for Her is a peony and maple syrup fragrance and follows on from the success of Boss Bottled Beyond, a leather-ginger male fragrance which launched in 2025.
The Coty-licensed fragrance brand said it has brought together three “powerhouses in their fields” to reflect the fragrance’s “empowered femininity”.
The campaign features Academy Award-winning actress Chastain, known for her roles in movies Interstellar and The Help, ‘MAMIII’ singer Becky G and long jump champion Davis-Woodhall.
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The women are said to reflect “the facets of the fragrance: radiance, depth and determination,” read a Boss company statement.
“Together, they embody a unique vision of sisterhood, united by mutual respect for one another, and for the ambassadors of the men’s fragrance.”
Boss Bottled Beyond for Her features notes of peony and maple syrup, which are described as providing “a dialogue between floral radiance and warm, enveloping sweetness”.
Like Boss Bottled Beyond for Her, the launch of Boss Bottled Beyond brought together three A-listers to front the scent and become “the symbol of an inspiring masculinity”.
This included actor and director Bradley Cooper, musician Maluma, and football champion Vinícius Júnior.
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