70% of millennials downplay time spent on appearances

By Lucy Tandon Copp 24-Aug-2017

The ‘I woke up like this’ selfie movement is causing consumers to pretend that their look took little time to achieve

TRESemmé has partnered with app innovator Cara Santana to promote its message

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Millennials are bending the truth about the time and effort they put into their appearance, a new survey has revealed.


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