AI in perfumery: gimmick or game-changer?

By Jo Allen 6-May-2022

While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation

AI in perfumery: gimmick or game-changer?

This article was originally published in the May issue of Cosmetics Business Trend Report

It may sound like a novelty, but AI is being used by perfume houses to discover new possibilities in fragrance, from creating a specific feel-good effect to increasing the longevity of a scent, and much more besides. Sign up for your free email newsletter

This week's insight in May's fragrance trend series explores how the fragrance industry is plugging into the power of AI, yet not always shouting about it.


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