While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation
It may sound like a novelty, but AI is being used by perfume houses to discover new possibilities in fragrance, from creating a specific feel-good effect to increasing the longevity of a scent, and much more besides.
This week's insight in May's fragrance trend series explores how the fragrance industry is plugging into the power of AI, yet not always shouting about it....
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