Deciding to create a fragrance is the easy part, relatively speaking. When SPC asked me to outline just how a new fragrance is created from initial brief to finished product application, I relished the opportunity to offer what I hope will be some useful guidance for anyone involved in bringing fragranced products to market.
A winning brief for creating fragrance
IFRA UK Director Lisa Hipgrave's guide to dos and don’ts of fragrance creation
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5 surprising fragrance facts from the IFRA UK forum
Read more2023’s IFRA UK Fragrance Forum focused on ‘the science and creativity of olfaction and memory’
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Fragrance
Scent in the time of Covid: How can fragrance makers improve consumer wellbeing?
IFRA UK recently launched a working group to improve lives through fragrance – then the pandemic hit. With the link between scent and wellbeing more highlighted than ever, IFRA UK Director Lisa Hipgrave tells Cosmetics Business how fragrance industry stakeholders can help
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