Africa ME - Kenya: Bath and Shower 2017

Kenya’s bath and shower market is traditionally driven by bar soaps, but due to an expanding middle class, sales of shower products are now gaining ground

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Sales have been booming in Kenya’s bath and shower market, with year-on-year value growth increasing by 10% during 2015, on the back of another 10% hike during 2014, according to Euromonitor International. In a report released by the market researcher in September 2016, the sector was valued at . . .

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