Dove to open cocktail-themed New York pop-up for new cleansing bar range

By Alessandro Carrara | Published: 19-Feb-2024

The new collection is available to shop from Walmart and is Dove’s first entry into the premium bar space

Dove is opening a cocktail-themed pop-up in New York to promote its new premium Plant Milk Cleansing Bar range.

The two-day event opens on 22 February at Italian small plates restaurant Dante West Village.

Four cocktails inspired by the scents of the bars will be served during the pop-up.

The new launches include the Coconut Milk & Sugar Lychee, Macadamia Milk & Willow Lavender, Oat Milk & Berry Brulee and Turmeric Milk & Lemon Drop cleaners.

Each bar has been formulated with coconut oil and lychee fruit extract, and are designed to remove impurities while also hydrating skin.

The new collection is also Dove’s first entry into the premium bar space.

The range was created in response to what the brand felt as an inadequate offering on the market.

“The current options out there focus solely on fragrance, with no added benefits,” says Marcela Melero, Global VP of Dove Skin Cleansing.

“We immediately knew Dove Plant Milk Cleansing Bars could set a new standard for what consumers should expect from a premium bar.”

The Dove Plant Milk Cleansing Bars are currently available at Walmart, but will become available nationwide at mass retailers beginning March 2024

Dove first launched its cleansing Beauty Bar in 1957.

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