The cardboard tube is said to reduce the amount of plastic used by 45%
Packaging giant Albéa has teamed up with L’Oréal’s La Roche-Posay to develop an eco-friendly cardboard tube.
The alternative packaging is said to use 45% less plastic compared with existing options and is made of FSC-certified cardboard.
The tube is being used for La Roche-Posay’s Lait Hydratant Ultra Protection Ultra Resistant sunscreen.
“We have adapted our manufacturing process to incorporate this new technology, replacing part of the plastic in the tube with cardboard. This is a first,” said Barbara de Saint-Aubin, Albéa Tubes Europe’s Managing Director.
The launch is expected to be the first of many new cardboard tubes created by L’Oréal and Albéa.