Alkos Group back with more innovations for MakeUp in Paris


Alkos Group back with more innovations for MakeUp in Paris

Alkos Group (booth K5) participates to the MakeUp in Paris show (June 22-23, Carrousel du Louvres) as one of the key players of the B2B beauty industry, to present its newest products and innovations in makeup and skincare.

As a French private label contract manufacturer and full-service supplier, a show in Paris is the best way to promote the French savoir-faire and “Made in France” quality to the whole world, with a strong focus this year on colour cosmetics.

For lip makeup, give in to the trendiest products on the market : the “Tattoo Lip Contour” – a stain lip liner with a ball-like felt-tip and a natural, matte finish – which has been selected for the Innovation Tree of the MakeUp in Paris show, featuring only the best innovations of the show! Discover “All Matte Long”, a quick-dry and super comfortable matte liquid lipstick, for a bold and on-trend makeup look.

For the face, the Group will present “HD Cover Stick” in the best-selling Jumbo Twist format – a concealer with a natural coverage and a soft, powdery finish, perfect for flawless selfies.

For the eyes, the Group will present a new addition to its mascara offer: a water-resistant formula boosting volume and pushing definition to the extreme (“Full Definition Water-Resistant Mascara”). For plastic pencils, discover either vivid colours with a gorgeous metallic finish (“Metal’Eyes Eyeliners”), or pastel eyeliners with a soft and powdery finish (“Liquid Like Pastel Collection”). Both come with a super gliding and comfortable gel texture.

For skincare, experience new gestures with innovative textures, such as the “Exfoliating Charcoal Stick”: a solid activated charcoal mask with a straight-to-skin applicator in a mini stick format, or “Aqua Plump Bouncy Mask”, a skin replenishing and anti-pollution cream-gel face mask. The iconic lip scrub is also back in a wooden pencil (“Sweet Lipstick Scrub Pencil”).

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Visit ALKOS Group (Booth K5) – The Beauty Savoir-Faire.
Booth number: K5