Americas - US: Male Grooming Market Report 2017

Shaving has boomed online in the US, and the ‘razor war’ is heating up. What are brands doing to win market share in the competitive male grooming market?

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The market for men’s grooming in the US shone in 2016, growing 3.8% to reach a total value of $8.79bn, according to figures provided by Euromonitor International.

The fastest growing category was . . .

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