Shaving has boomed online in the US, and the ‘razor war’ is heating up. What are brands doing to win market share in the competitive male grooming market?
The market for men’s grooming in the US shone in 2016, growing 3.8% to reach a total value of $8.79bn, according to figures provided by Euromonitor International.
The fastest growing category was . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business