Analysis: Superdrug launches 136-piece budget make-up collection

By Alessandro Carrara 2-Nov-2022

Retail

The new Studio London range retails for less than £9, with lip, eye and foundation products forming the core product line-up

Superdrug’s foundation range offers 20 different shades and offers 12 hours of wear

Superdrug has launched a 136-piece own-brand make-up collection, with the majority of the range retailing for less than £9.

Lip, eye and foundation products form the core line-up of the new Studio London collection, which is available in Superdrug stores and on its D2C website.

The A.S. Watson-owned retailer said the new range “promises to deliver the latest colour trends and premium performance products that won’t cost the Earth”.

“Studio London is all about ...

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