Iran’s skin care market is being fuelled by a youthful population, greater product availability and an interest in anti-ageing products. But educating consumers could help brands to secure further growth
The market penetration of skin care products in Iran may still be low, but industry sales are continuing to grow, fuelled by a young population with a motivation and desire to look good. In 2015, skin care product sales in the Islamic Republic were worth US$334.60m, and this is expected to reach $428.20m by 2020, according to data from market research company Euromonitor International.
Skin care growth has been steady and strong between 2010 and 2015, according to data provided by Diana Jarmalaite, Research Analyst at Euromonitor, with the data encompassing facial care, body care, hand care and skin care sets. In 2011, sales grew by 28.8% compared to the previous year and it increased further in 2012 and 2013, growing 36.6% in both years. The industry grew by 21.8% in 2014 before charting slower, but still robust, growth of 9.6% in 2015 compared to the year before.
Source: Euromonitor International
Due to low market penetration, “skin care subcategories do . . .
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