Asia Pacific - China: Fragrance Market Report 2017

China’s fragrance market is relatively underdeveloped and challenging for all brands. But while local labels are starting to emerge, international luxury brands still dominate this market

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Sales of personal fragrance products may be on the rise among the 1.4 billion population of mainland China, but growth is still almost solely attributable to millennials residing in the big cities, market researchers say.

Equivalent to US$885m.
Source: Euromonitor International

Sales of personal fragrance products may be on the rise among the 1.4 billion population of mainland China, but growth is still almost solely attributable to millennials residing in the big cities, market researchers say.

Retail sales of personal perfume products grew by 8.6% in the whole of 2016 from the previous year to Chinese Yuan Renminbi CNY6.1bn (US$885m), with the competitive landscape remaining firmly in the hands of foreign players, according to Euromonitor International.

In 2015, market shares of the top three players in this market, LVMH (France), Chanel (France) and Coty (US), stood at 16.4%, 14.3% and 10% respectively, and this is unlikely to have shifted significantly since.

“The Chinese are not used to . . .

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