Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate

As trends cycle faster than ever, Pinterest’s annual Pinterest Predicts 2026 report offers a looking glass into beauty’s future – with ‘Glitchy Glam’ and ‘Cool Blue’ set to top next year’s trending aesthetics. 

For consumer-facing businesses, missing a trend can mean missing critical sales – product lines, marketing plans and even brand identities now rise and fall on the back of cultural shifts that move at increasingly breakneck speeds. 

And with trend cycles now moving more than 4.4 times faster than in the past decade, that need has never been more apparent

Pinterest Predicts 2026 gives a window into impending beauty trends – based on the insights of more than half-a-billion people who come to the platform each month to search, find inspiration and shop – offering a snapshot into how consumer tastes are evolving. 

Trend one: ‘Glitchy Glam’ – where beauty lets go of perfection

Pinterest's 'Glitchy Glam' trend prediction

So, what does Pinterest predict for 2026? For beauty, we are seeing a preference for individuality over imitation, and creative freedom over prescriptive rules, and this has implications for beauty brands. 

Rather than jumping between the fleeting looks of mass-made fast-fashion, consumers are choosing trends that deliver non-conformity, authenticity and a sense of escapism. 

Two trends that capture this transition most clearly are ‘Glitchy Glam’ and ‘Cool Blue’ – contrasting yet complementary trends that signal where beauty’s emotional and creative energy is heading next.

‘Glitchy Glam’ marks a cultural break from the symmetry-and-flawlessness era. 

Instead of perfect eyeliner and blended edges, audiences are exploring deliberate irregularity: mismatched nails, two-tone lips and asymmetrical cuts. 

‘Glitchy Glam’ gives permission to play on one’s own terms – a trend defined by self-curation, not replication

Searches for ‘weird make-up looks’ and ‘eccentric make-up’ signal a growing appetite for rule-breaking.

But this shift is not about shock value. It comes from a strong public desire to express identity – which will emerge in 2026 in the form of remixing. 

Nearly a quarter of Gen Z and millennial consumers who engage with trends globally say the way they avoid trend fatigue is by putting their own spin on them, and nearly half of global respondents now say they only participate in trends that truly suit them. 

‘Glitchy Glam’ gives permission to play on one’s own terms – a trend defined by