Asian consumers more aware of biodiversity than their Western counterparts

Union for Ethical Biotrade found consumers in Asia more likely to look for biodiverse products

Asian consumers are now more aware of biodiversity than their American or European counterparts, according to a new survey by the Union for Ethical Biotrade (UEBT).

Since 2009, the UEBT has measured consumer awareness of biodiversity in its annual Biodiversity Barometer.

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