Award winning skin care and wellness brand launches at Lane Crawford

PUREARTH launches at the iconic Lane Crawford flagship IFC Mall store this fall 2020

A Hong Kong headquartered brand, PUREARTH enjoys a cult following and is known for its artisanal, sustainably sourced, cruelty free skin care and wellness line.

It launches at the iconic Lane Crawford flagship IFC Mall store this fall 2020.

Offering Ayurveda based skin care and a tea bar where you can savour their wildcraft Himalayan tisane infusions and personalised consultations, PUREARTH has designed its store space with mindfulness, using responsible, sustainable materials that adhere to its #noplasticpledge ethos.

Designed to offer a holistic slow beauty and wellness experience, guests can learn about the provenance of every botanical ingredient and their phytonutrient benefits for optimum skin health.

PUREARTH will be hosting a series of in-store events at Lane Crawford flagship IFC store and at venues across Hong Kong in collaboration with Lane Crawford in the fall and winter of 2020.

Kavita Khosa, founder and CEO of Purearth will be conducting masterclasses and one-on-one Ayurvedic skin care consultations for guests, drawing upon her deep knowledge and expertise in Ayurveda.


You are cordially invited, by appointment, to visit the store and experience slow beauty rituals with PUREARTH.


For high res images, digital press releases and additional information, please contact:

Kaye Tong | Brand Manager
Mobile: +852 6080 0045

Email: press@purearth.asia

Website: www.purearth.asia

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Purearth (more information, website)