For a saturated category that has a regular and consistent level of consumption – yet little room for drastically increased purchase – the US bath and shower market is performing well.
In 2014, the world’s leading bathroom products market grew by 2% to $7.4bn with the biggest categories such as hand soaps and body washes remaining relatively slow moving.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
