Batiste becomes number one dry shampoo brand globally

Published: 22-Aug-2016

Church & Dwight-owned brand is available in more than 50 countries and is a market leader in its eight key markets

Batiste, the dry shampoo brand owned by Church & Dwight, has become the number one dry shampoo brand globally.

The company said the success of the product is largely down to the company’s “challenger mentality”, which it will continue to apply across all of its brands.

Batiste is sold in more than 50 countries worldwide. In its eight key markets of the UK, France, Australia, US, Canada, Mexico, Germany and China, Batiste Dry Shampoo has a 37.5% share combined, and is the market leader in each.

Marketing Director Michael Benson said: “We are delighted by this latest milestone and even more proud that this is yet another global success story for a product that starts its story at our factory in Folkestone, before taking its journey worldwide.

"We are proud to have a challenger mentality at the heart of everything we do and will continue to apply this attitude to coming up with challenging thinking and marketing to propel the growth of both our existing and newly acquired brands across the board.”

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