Beauty brands donate to California's wildfire relief efforts

To support services and victims impacted by the deadliest fire in the state, the beauty industry has rallied together to raise funds

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One day after California’s deadliest and destructive wildfire has finally been contained, the beauty industry has rallied together to support victims who have lost their homes.

The Estée Lauder Companies (ELC) shared its condolences to its employees affected by the blaze and donated US$100,000 to services and disaster recovery programmes in the region.

Los Angeles Fire Department Foundation, California Fire Foundation and The American Red Cross are some of the organisations who will benefit from the money.

Until the end of December, ELC has pledged to match its employee donations through its US Good Works programme.

Meanwhile, LA-based brands GlamGlow and Smashbox have raised funds for relief efforts.

MAC Cosmetics Aids Fund, via its food-support partner Project Angel Food, is providing meals for individuals and families impacted by the fire.

Make-up applicator brand Beautyblender donated and matched all sales from beautyblender.com for the California Community Foundation’s Wildfire Relief Fund to support long-term recovery efforts.

The Northern California fire, which started this summer, is estimated to have burned through 153,000 acres and destroyed nearly 14,000.

The death toll has risen to 88 and 203 people are still listed as missing.

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