Beauty collaborator of Love Island's Olivia Buckland beats forecasted sales for 2020

The owner of W7, which tapped the ‘Love Island’ contestant as the face of its cosmetics brand in 2018, outperformed its predicted sales to reach £40m

Olivia Buckland linked up with the brand in 2018

Cosmetics supplier Warpaint London is enjoying a successful performance in 2020 after it surpassed its predicted sales for the year ended 31 December.

The owner of cosmetic brands W7 and Technic reported sales of £40m, beating its £37m forecast figure, which was announced by the Board in September.

W7 has tapped former Love Island contestant Olivia Buckland for a number of product link-ups, making her debut for the brand’s #ForEverydayPopCulture campaign.

As supermarkets become the go-to in-store shopping destination for beauty during the Covid-19 pandemic, Warpaint has extended its retail deal with Tesco to introduce 15 new products across more than 200 UK stores.

These products will also be added to a further 469 Tesco Express stores next month.

As part of a wider push to increase its market presence, in June last year, Warpaint inked a retail deal with household goods chain Wilko to sell a selection of W7’s beauty products, adding 100 body care products to more than 350 UK stores.

Speaking at the time of the announcement, Sam Bazini, Warpaint’s CEO, said: “This is the latest development in our strategy to increase the presence of the group’s brands with leading retailers in the UK and internationally.”

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