Birchbox kicks off global rebrand


The US beauty sampling business now has a new logo, revamped website and new packaging

US beauty sampling business Birchbox has undergone a global rebrand in a bid to reflect its growth and evolution.

The business now has a new logo which features the Birchbox name next to a small diamond symbol, along with a revamped website featuring bold colours, fonts and new lifestyle imagery. Meanwhile, the company’s subscription box has also been given a new look and now features brown outer packaging along with the new logo.

“Our vision from day one was to revolutionise the shopping experience by creating a discovery retail platform that provides consumers with the content and experiences needed to make informed, value-oriented purchasing decisions,” said Katia Beauchamp, Co-CEO of Birchbox.

“We set out to build a brand identity that reflects the 360 degree Birchbox experience, our brand personality and discovery retail vision, and couldn’t be more thrilled to continue growing Birchbox with our new look and feel.”

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Founded in 2010 in the US, Birchbox now has over 400,000 customers across the US, UK, France and Spain.