Blink sets up flagship in London's Notting Hill

The store will offer the brand's full treatment menu

UK brow and eyelash services brand Blink has just unveiled its flagship blinkbrõwbar store in London. The store, which opened on 24 June, is located on Notting Hill’s Ledbury Road.

The full menu of treatments is available including threading/brow shaping, brow lash and tint, build a brow, semi-permanent lashes, cluster lashes, manicures and pedicures, among others.

The store itself was designed with the customer in mind; it is created to have an ‘at-home’ ambience with coffee and green tea being served alongside the brand’s Brow Wow Juice (£4.99) – a juice created in collaboration with London cold press juice company Roots & Bulbs.

The launch of the flagship was timed to coincide with the brand’s ten year anniversary. Blinkbrõwbar already has more than 22 walk-in stores in the UK including in Birmingham, Bristol, Milton Keynes, Newcastle and Liverpool. Further afield, Blink recently opened its first store situated inside Saks in New York on the fifth floor.

Blink was founded by Vanita Parti who launched the first ever walk-in brow bar in 2003 in the UK. Prior to this venture, Parti worked in marketing at a global airline. Parti said: “Twenty million brows later and marking our ten year anniversary, we are delighted to open the doors of blinkbrowbar in the wonderful boutique Ledbury location”. In 2015, Parti received MBE Honours for services to the Beauty Industry and charity work in India.