Boyd Holbrook to front Diesel Parfums new men's fragrance

The 34-year-old has previously starred in Viktor&Rolf's Antidote campaign

Diesel parfums has announced that US actor Boyd Holbrook will front its new fragrance for men, details of which have yet to be released.

The 34-year-old has starred in a number of films including Gone Girl, Milk and Run All Night, as well as in the Netflix series Narcos. He was recently cast as the lead villain in Wolverine 3. Diesel’s new fragrance is slated to launch in August. Among Diesel’s latest fragrance launches is flanker scent Only The Brave Extreme, which launched this year.

It is not the first time Kentucky-born Holbrook has been the face of a fragrance campaign; he also fronted a Viktor&Rolf campaign for the brand’s first men’s scent Antidote back in 2011.

Diesel Parfums is part of the L’Oréal Luxe Designer Brands Fragrances porfolio, which also includes Viktor&Rolf, Cacharel and Maison Margiela.

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