Next month, consumers will be able to buy beauty products knowing that their pounds will go to good causes as cosmetics brands put the iconic pink ribbon front and centre
Christmas may be the season of giving, but in the beauty calendar October is the time of year when purchase power truly gives back.
Throughout Autumn beauty brands have long encouraged consumers to stock up on pink editions of classics, or discover a limited edition launch in honour of Breast Cancer Awareness month (BCAM).
This year, brands have given classics a pink makeover and unveiled limited editions to support charities Breast Cancer Awareness, CoppaFeel, Look Good Feel Better and more.
With 1 in 8 British consumers expected to develop breast cancer in their lifetime, Cosmetics Business discover the launches that are packing a punch against breast cancer….
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