British beauty brand BYBI secures $7m investment for US expansion

The brainchild of Elsie Rutterford and Dominika Minarovic, the brand offers ‘clean’ skin care products using sustainably sourced ingredients

UK beauty brand BYBI has secured a cash injection of US$7m for its expansion into the North American beauty market.

Led by Point King Capital, with input from existing investors Unilever Ventures and Spiritual Gangster, the investment will ensure the brand’s expansion into Target stores, support growth of its global distribution in Europe, South East Asia and Australia, and back its product development.

The brainchild of Elsie Rutterford and Dominika Minarovic, the brand offers skin care products that are said to be ‘clean’, using sustainably sourced ingredients.

“Fundraising throughout a pandemic was certainly challenging, but we’re thrilled with how the round has panned out,” said Rutterford.

“The close of Series A marks an exciting time for BYBI as we shift our focus to expansion into the United States in a meaningful way.”

Minarovic added: “We couldn’t ask for better partners in Point King Capital and Unilever Ventures, their combined industry experience is unrivalled and both have a track record of back true industry disruptors like BYBI.”

Prior to founding BYBI, the duo kick started Clean Beauty Insider, which introduced a blog, book and podcast discussing ‘clean’ beauty products, building a community of followers.

“We are excited to partner with Elsie, Dominika and the BYBI team as they pursue meaningful global growth ambitions,” added Sam McKay, Founding Partner of Point King Capital.

“We have worked closely with team BYBI over the last 12 months and share their passion for accessible, efficacious, clean and sustainable skin care.

“Elsie and Dominika are inspiring, authentic and ambitious founders, and we are proud to be part of their journey.”

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