Cameron Dallas stars in Carolina Herrera 212 VIP campaign

Camille Lemoine reports on the new fragrance campaign

Social media sensation Cameron Dallas is to star in the new Carolina Herrera 212 VIP campaign.

Dallas has previously worked with the brand X Out as ambassador where he posted pictures of the skin care products via social media platforms, to his 35 million followers.

Dallas’ most recent role for the Carolina Herrera 212 VIP Campaign, alongside Victoria secret model Taylor Hill and ‘It Girl’ Hailey Godwin, was shot by photographer Mario Testino.

Inspired by the nightlife of New York, the gang kick started the campaign earlier this year, at a secret house party in Madrid.

The ‘nightlife crew’ also sees a variety of actors, models and musicians, including Xavi Serrano, Pepe Barroso Jr, Lucas Satherley, Raury, Aidan Walsh, Martinez Brothers, Steffy Argelich, Stav Strashko, Sonia Ben Ammar, Maria Borges and Inka Williams.

These creatives are to represent the diverse range of fragrances, each one said to be as exciting as a night in New York, the city that never sleeps.