Can dogs improve cancer detection? And other topics from the IFRA UK Forum

By Julia Wray | Published: 13-Oct-2017

Forum provides fresh perspectives on the theme of scent, covering topics from malaria to Rossetti… plus a bit with a dog

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It is a truth universally acknowledged that a consumer in possession of a good fortune must be in want of a signature scent. As today’s consumer is more discerning and keener on expressing their identity through fragrance than ever before, perfumers are continually upping the ante when it comes to fragrance inspiration.

Titled ‘Scents and sensibility’ and inspired by the 200th anniversary of Jane Austen, the 2017 IFRA UK Fragrance Forum took place yesterday at London’s The Royal Society; the event, as always, aimed to provide the UK’s leading perfumers with new perspectives on scent… all the better to get those creative juices flowing.

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