Celestial beauty: 7 ways brands are inspired by the moon product trend

As the mystic Flower May Moon rises in 2018, Cosmetics Business explores how lunar beauty is taking off this spring

The moon, our celestial neighbour, has inspired creative minds from medicine to music, and for thousands of years has represented feminine beauty.

While from a branding perspective, its mythological associations may seem out of touch, thanks to the increasing popularity of healing crystals, more consumers are looking to incorporate the mystical into their everyday routines.

So whether it’s a cleanse under the waning crescent or a scent inspired by luminescence, here’s a round-up of the beauty brand’s taking consumers to the moon and back again…



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