China's S'Young Group extends investment in French luxury brand Piere Augé

By Austyn King 11-Aug-2022

The deal will grow the existing partnership which has seen the skin care brand launch its debut flagship store on Tmall in 2021

S'Young Group, the Chinese beauty brand owner and distributor, has completed its investment in French luxury skin care brand Pier Augé, helping grow its presence in China. S'Young remains a minority investor in Pier Augé (32.5%) but has simultaneously acquired Pier Augé's Chinese business.

The partnership, initially 2020, has seen Pier Augé expand its footprint in China by launching its official flagship store on e-commerce giant Tmall Global in 2021, developing products in line with Chinese beauty trends and expanding its social media capabilities.

The acquisition of the brand's Chinese business, further enhances omni-channel capabilities to reach more consumers both in China and worldwide.

Speaking about the acquisition, Charles Dupont, General Manager of Pier Auge, said: "The desire of our new partner is not only to deploy the brand in their domestic market but also to make Pier Augé a global player.

“Due to this excellent start to 2022, we have revised our objectives upwards, and this partnership also accelerates our investment plan with the aim of conquering main markets before 2026."

Founded in 1961, the French skin care brand is said to be a favourite of famous fans including former French President Francois Hollande and former US First Lady and 2016 presidential candidate Hillary Clinton with its products including Resourcing Treatment Mask DOUCE AURA, COMPLÉTUDE Tri-active Regenerating Care and HUILE LACTÉE Total cleansing oil.

The move continues S'Young's investment in overseas brands, following its acquisition of fellow French luxury brand EviDenS de Beauté last month.

Today, the beauty owner's portfolio includes brands across the US, Europe and the Middle East, including Jo Loves, Kiko Milano and Lumene, as well as J&J's Chinese e-commerce business.

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This article has been amended since publication to clarify investment relationship.

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