Personal care conglomerate Colgate-Palmolive has acquired US oral care brand Hello Products.
The ‘naturally friendly’ subscription brand offers toothbrushes, mouthwash, floss and toothpaste for adults and children, including hemp and charcoal-infused lines.
After the takeover, the brand’s founder Craig Dubitsky and CEO Lauri Kien Kitcher will remain at the helm of the business.
“We are excited to welcome Hello to the Colgate family and are especially pleased that Craig and Lauri will continue in their leadership roles,” said Noel Wallace, Colgate’s President and CEO.
“We have great respect for the Hello team and their impressive product line, and value the strong connection they have made with younger customers.
“With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success.”
Today, the company owns personal care brands including Colgate, Palmolive and Sanex.
Dubitsky added: “Colgate is the ideal partner for Hello with a like-minded commitment to the best consumer orla health, the environment and our communities.
“Seeing how they have helped other companies grow and thrive in their portfolio, we are even more excited to join forces.”