Common legal fails for beauty brands and how to avoid them

David Bond and Tim Rickard of Fieldfisher LLP present some of the typical legal challenges facing cosmetics brands and advise on how to navigate them

The UK cosmetics and beauty industry is thriving, offering huge opportunities for both well-established and early-stage brands. Those that have embraced social media and the explosion in online shopping are reaping the biggest rewards.

New technology has enabled companies to use post-production techniques to show off state-of-the-art cosmetics, advertised by celebrity influencers in a way that has never been seen before.

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