Complexion Confidence product concept from Surfachem

Published: 7-Dec-2021

Our team of experts have conducted extensive market research to identify key new trends in the market to create two new concept ranges launched to help consumers adapt to a new post-pandemic world. Feelings Forward utilises the latest technologies from Givaudan to bring a stronger connection between consumers and Personal Care products by exploring a range of senses. Complexion Confidence helps people express their true identity and celebrate the newfound freedom in a post-pandemic society

Behind the trend

Life during a global pandemic has brought many of us to be more in touch with our emotional wellbeing, leading to consumers being more connected to products, services and experiences that are designed around how they make a person feel, also known as ‘emotional design’.

Product Concept

‘Feelings Forward’ is formulated with scientifically validated ingredients to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day.

This extensive range of personal care products explores the ground-breaking technology of MoodScentz and DreamScentz from Givaudan.


  • Pink Dust and Dazzle (Eyeshadow) - Light and vibrant dust to give a nice sparkle.
  • Peach Dust and Dazzle (Eyeshadow) - Light and vibrant dust to give a nice sparkle.
  • Hydrate and Smooth Primer - This luxurious primer helps to create a smooth surface to apply your makeup while also helping it last all day. HyaCare Filler CL MB and AquaPront help moisturise but also fill in wrinkles on the surface leaving the skin smoothed and hydrated.
  • Luscious Lash Lift - Gentle mascara that gives the lashes a full, long look with ROVISOME Biotin to help growth.
  • Lip Colour Eraser - Make removing lipstick a breeze with this easy jelly-like remover with Bee-Stung Berries to leave a nice taste on the lips.
  • 2 in 1 Colour Stick - This bright colour stick can be used for lips or cheek to provide a subtle or vibrant splash of colour.
  • Taming Wand - Tame and style your brow, with Hairflux to help repair and maintain your eyebrows.
  • To request a sample kit or find out more, please email:

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