Our team of experts have conducted extensive market research to identify key new trends in the market to create two new concept ranges launched to help consumers adapt to a new post-pandemic world. Feelings Forward utilises the latest technologies from Givaudan to bring a stronger connection between consumers and Personal Care products by exploring a range of senses. Complexion Confidence helps people express their true identity and celebrate the newfound freedom in a post-pandemic society
Life during a global pandemic has brought many of us to be more in touch with our emotional wellbeing, leading to consumers being more connected to products, services and experiences that are designed around how they make a person feel, also known as ‘emotional design’.
‘Feelings Forward’ is formulated with scientifically validated ingredients to take consumers on a multisensory journey from sunrise to sunset with a range of products for different times of the day.
This extensive range of personal care products explores the ground-breaking technology of MoodScentz and DreamScentz from Givaudan.