Consumers are worried about sun damage, and it's leading to a rise in UV supplements

By Jo Allen | Published: 16-Feb-2023

Could pills that support sun-exposed skin provide the next level of support that consumers are looking for?

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With summers getting hotter and consumers growing increasingly worried about sun-damaged skin, supplements that support the skin during UV exposure – boosting the protection from topical sunscreen – may have a bright future.

63% of active consumers in the US, Australia and New Zealand are concerned about skin damage while exercising outdoors, according to research from Lycored, while as many as nine in ten (89%) like the idea of a supplement that can protect their skin from sun damage.

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