Coronavirus pandemic refocuses Elemis’ vision and promotes founders

The changes, effective immediately, will see Noella Gabriel move to the brand’s Global President and Oriele Frank to Elemis’ Chief Product and Sustainability Officer

Elemis has announced changes to its founders’ roles as the group moves to accelerate its strategy and vision.

Noella Gabriel, who has been serving as Elemis’ USA President for the last 18 months, will move to the company’s Global President, overseeing its US, UK and EMEA teams.

She will also contribute to the business’ strategies and operations across the Asia-Pacific regions.

“2020 has been a rollercoaster of a year,” said Gabriel.

“As a brand over the past seven months we have had to pivot all our learnings from the last 30 years into transforming and future-proofing Elemis through a laser-focused digital-first innovation with agility.

“There are many different strategies during a global crisis, [and] we have found opportunities to really accelerate our global initiatives to ensure Elemis becomes stronger and ahead of the curve.”

In response, the company has appointed Oriele Frank, formerly Elemis’ Managing Director of its UK business, to Chief Product and Sustainability Officer, as the group puts sustainability at the forefront of its business.

Elemis said the decision had been taken as a result of the pandemic, and will work with the United Nations Sustainable Development Goals to implement a sustainability and CSR mandate.

“Elemis never stands still, we are never complacent, and we constantly strive to be better, evolving positively,” said Frank.

“Our vision is for Elemis to be the number one British premium skin care brand in the world, but also the best British skin care brand for the world.”

Sean Harrington, the group’s third co-founder, will remain in his role as CEO but joins L’Occitane’s Board as Executive Director.

“The success of Elemis over the last 30 years has been directly driven by these two individuals who continue to inspire and go from strength to strength,” he said.

“They are a credit to Elemis and the industry.”

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