Skin care continues to glow with opportunity. This report identifies how brands can differentiate and stay relevant for the future
Top 5 trends:
1. Pimple power
Estimated figures. Source: Euromonitor International
Skin care continues to dazzle as one of beauty’s fastest growing categories, but the demands on brands are intensifying just as rapidly. The challenges are numerous, ranging from the need to adapt to the changing perceptions of ingredients to expectations on sustainability as well as addressing diversity and inclusivity, connecting with consumers more closely and demonstrating authenticity and transparency, all while being a brand that makes the consumer’s pulse quicken....
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