Covid-19: Pai switches skin care production to hand sanitiser development

The new Action Spirit Hand Sanitizer will be given away with orders over £29 made online today

In an effort to tackle the spread of Covid-19, beauty brand Pai has switched the production of some of its skin care products to create a hand sanitiser.

Pai founder Sarah Brown took to the brand’s Instagram account to announce the launch of its new Action Spirit Hand Sanitizer, which, according to Brown, has been developed in two weeks.

The initial batch launched yesterday, and is said to have been distributed to local businesses and schools.

Meanwhile, every order made via Pai’s website over £29 will receive a free bottle of the product, and will be available to purchase online from tomorrow.

With every purchase, the brand has also pledged to donate one hand sanitiser to local communities in need.

The post read: “This is the time we will find strength and resilience we didn’t know we had in us.

“We will get through this surreal time by continuing to find humour in the everyday and draw inspiration from those around us.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies