Brand re-enters the hotel amenities business
Us home fragrance and body care brand Cabtree & Evelyn has forged a new partnership with UK hotel amenities supplier Sysco Guest Supply, in order to expand its hotel amenities business globally.
From July onwards, the brand will be offered to the luxury end of the global hotel industry, showcasing two of its best-selling collections and accessories: the La Source and Jojoba collections.
The deal will initially include Crabtree & Evelyn’s Bath and Shower Gel, Body Lotion, Shampoo, Conditioner, Hand Cream and Soap. Denis Donohoe, Global Head of Wholesale and Distribution at Crabtree and Evelyn, said: “We are delighted to be working with Guest Supply to launch our hotel amenities business later this year. The move into hotel amenities represents a great opportunity for our brand in terms of global visibility and customer sampling, and we look forward to the exposure to customers within the luxury hotel industry that Sysco Guest Supply can offer us.” Susan Spencer-Craig, Vice President of Amenities Sales at Sysco Guest Supply, added: “We are absolutely excited to add this fabulous line to our amenities offerings. The addition of La Source by Crabtree & Evelyn gives hotels the opportunity to offer a well-known brand that guests will know and love, bringing added value to the guest experience.”
Crabtree & Evelyn’s move further into the hotel amentities business forms part of the brand’s global amenities programme, which falls in line with its wider strategy to reach new customers globally, providing them with the opportunity to sample its products, if they are unfamiliar with the brand. The partnership also aims to increase visibility in both new and existing markets.