Pure Beauty

Crabtree & Evelyn transports consumers to Bali with new collection

Published: 16-Sep-2020

The soon-to-launch skin and body care range celebrates traditional Balinese ingredients and wellness practices through skin care, home fragrance and home products

Crabtree & Evelyn is soon to launch The Bali Collection (from £21.50), described as the brand’s first ‘exploration collection’.

The skin and body care range celebrates traditional Balinese ingredients and wellness practices, with scents said to capture the essence of the island.

Products include Rice Exfoliating Cleanser, Lemongrass Skin Toner, Coconut + Sandalwood Body Balm, Volcanic Ash Face Mask and Jasmine + Ylang Ylang Self-Massage Oil.

Meanwhile, three incense products, traditionally made by village craftswomen, are said to help transport consumers to Bali when they practise yoga or meditation. Scents include Nag Champa, Frangipani and Sandalwood.

The Crabtree & Evelyn team drew on their experiences of visiting the island to create the holistic lifestyle range, which also includes home and lifestyle products.

Ashley Souza, Chief Brand Officer, said: "Our Exploration Team had been traveling the globe, exploring different countries looking for the perfect place to inspire our first capsule collection.

"My mission for this launch was to go much deeper into the connection with the people and their culture; to offer a piece of enlightenment to our community.

"After multiple trips, we still hadn’t found what we were looking for. I decided to board a plane to my happy place, Bali, to regroup – and then it hit me. Bali was it.

"In today’s chaotic world of conservatism vs liberalism, hustle vs happiness, expectations vs reality, I couldn’t think of a message better than that of the Balinese people – balance and duality."

Giving back to the community, 5% of all Bali Collection sales and 100% of the Printed Knot Green Headband sales will be donated to The WAS Foundation, founded by a Balinese friend of the brand, Wayan.

The Bali Collection will launch on 1 October.

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