Crabtree & Evelyn gets groovy for the holidays with retro packaging

The luxury bath and body care brand is paying homage to its 1970s roots with a dramatic new look this festive season

Crabtree & Evelyn is brightening up the dull winter months while celebrating its roots with colourful, 1970s-inspired new packaging for its holiday gift collection.

Aiming to entice millennial consumers with a playful look, the new packaging pays tribute to the brand's heritage, featuring retro patterns, colour clashes and monochrome graphics inspired by London's famous Carnaby Street.

The brand's limited edition Christmas Groovy Pad range includes its best selling Noel poured candle (from £16) , designed to create a Christmas ambience with scents of mulled spices, Fraser fir spruce and citrus fruit.

Meanwhile, its Good Vibes gift sets (from £15) give the brand's classic La Source and Evelyn Rose ranges a retro makeover, while the holiday selection also includes brightly coloured baubles (£15) and Christmas crackers (£20) filled with miniature products, said to be perfect stocking fillers.

The range is available now at the brand's website crabtree-evelyn.com.

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